Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide

Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain.

Facebook now accounts for 44% of social logins on the sites in Janrain’s network. That’s a gain of 1.5% percentage points over Q1, and the first increase for Facebook since the third quarter of 2012. Google+ maintained its solid second-place position, but slipped slightly, dropping to 37%, one percentage point lower than its first quarter results.

After Facebook and Google+, the dropoff is severe. Third-place Twitter pushed past Yahoo for the first time since 2012, is at 6%. Here’s Janrain’s trend chart:

Janrain breaks down its data into six industry verticals — media, consumer brands, retail, entertainment, music and B2B — and Facebook leads them all. The social network’s Q2 gains were strongest — 2% — in the media, retail and B2B.  The race is tightest in B2B, with Facebook retaking the lead from Google+ and LinkedIn (which are virtually tied).

Read more about the report on Janrain’s blog.