Digimind’s new product combines two AI engines to monitor and analyze social media

Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.

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Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations.

What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic. It then determines important metrics, such as reach, brand impact and key mentions. This is sent to ChatGPT, which will analyze and summarize it in plain English in real time.

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“It is as if each user gets full access to two dedicated analysts: one data scientist, and one business analyst 24/24, 7/7,” Paul Vivant, Digimind CEO, said in a statement. “This saves hours of analysis and allows our clients to react much faster by having an instant brief on the situation.”

Why we care. You don’t have to look any further than the Twitter-fueled run on Silicon Valley Bank to see how a social media wave can swamp a business. The toughest part of monitoring online conversations is separating wheat and chaff. How do you know what matters and what’s just someone blowing off steam. And how long can you afford to wait for an accessible summary of what’s going on? If this solution does what it promises, it will be a big step forward on this.


About the author

Constantine von Hoffman
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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