Will This “Devil Baby” Video Scare You Into Watching “Devil’s Due” In Theaters?

With a box office release scheduled for this Friday, the people behind the motion picture “Devil’s Due” have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the “Devil Baby Attack” video ad has earned more than six million views.

Produced as a prankvert, an ad where individuals fall victim to a prank used to promote a brand or product, the “Devil Baby Attack” video features an unmanned baby stroller roaming the streets of New York City. Inside the stroller is a crying, devil-faced, robotic baby that launches forward, frightening any unsuspecting passersby compelled to check on an infant who seemingly has been left unattended.

The ad begins with footage of the team building the evil-faced robot babe and placing it in the remote-controlled stroller. The ad goes on to show a series of clips with numerous people falling for the “Devil Baby Attack” prank.

Generating 6.3 million views in under 24 hours, the ad can already be considered a viral sensation, but the real question is whether or not it will deliver on box office numbers.

In all the fun scaring people, the film itself is lost in the mix. With a running time of 1:49, there is no mention of “Devil’s Due” until the last nine seconds of the video, and even then, it’s only a few scenes from the movie before the film’s title and release date are splashed across the screen.

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=PUKMUZ4tlJg[/youtube]

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About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.