Marketing Day: Denny’s Social Reactions To Real-Time Events, Facebook’s “Grapevine” & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• UNICEF Launches #IMAGINE Campaign With Interactive App
  UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of Children. The campaign aims to call attention to the plight of children around the world who lack basic human rights. The centerpiece of the campaign is a video created by Emmy award-winning director/producer, Michael […]
• 4 Google Chrome Extensions For Digital Marketers
  Hey digital marketers, do you use Google Chrome? Then check out contributor Steve Olenski’s list of useful Chrome extensions.
• How Coke & Denny’s React To Real-Time Events On Social Media
  How are some of the world’s largest companies doing real-time marketing? Contributor Mark Traphagen summarizes tidbits from SMX Social Media Marketing.
• Think Cross-Channel For Your Holiday Paid Search Campaign
  You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step.
• Select Facebook Advertisers Gain Access To New ‘Grapevine’ Insights Program
  A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new platform, dubbed ‘Grapevine’, is available only to high end advertisers. ‘Grapevine’, will help give context to topics and ads so that brands can better customize their messaging. According to Facebook […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 3 Proven Ways To Write Ads That Deliver More Conversions
• Thanksgiving Recipes On Bing: Everything To Make The “Perfect” Holiday Dish All In One Place
• Google Settles UK “Defamation” Suit, Agreeing To Remove Malicious Links
• Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
• Learning SEO From Google Employees
• Google Takes Action On More Link Networks In Poland
• Ask.com’s Top 10 Searches For 2014: “What Are The Symptoms Of Ebola?” Leads The List
• Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

Online Marketing News From Around The Web:

Analytics

• 8 Metrics to Conquer a Content Marketer’s Fear of Measurement, contentmarketinginstitute.com
• IBM Shows Off Analytics, Makes Holiday Predictions, www.practicalecommerce.com

Blogs & Blogging

• 11 Ways to Get Noticed by Influential Bloggers, profitblitz.com
• 39 Blogging Tools to Help You Work Faster & Write Better, blog.bufferapp.com
• 4 Hacktivities That Will Help You Fill Your Blog Editorial Calendar, www.impactbnd.com
• 5 Quick Questions with Robert Scoble: What Makes a Great Tech Blog?, www.problogger.net
• How to Get a Million+ Blog Visits Per Month, www.wordstream.com
• If You Blog And No One Reads It Did You Really Write It?, marketingthink.com

Business Issues

• Yahoo Acquires Photo Startup Cooliris, TechCrunch
• Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans, techcrunch.com
• Microsoft at its peak would have crushed Apple, qz.com

Content Marketing

• 10 Common Reasons Why Content Marketing Isn’t Working for You, blog.kissmetrics.com
• 17 Content Marketing Predictions for 2015, contently.com
• 35 Content Marketing Stats You Need to Know, contently.com
• 4 Reasons Why Content Personalization Is Effective, relevance.com
• Content Strategy for the Customer Journey, www.conversationagent.com
• How to Avoid Creating Ho-Ho-Horrible Seasonal Content, www.iacquire.com
• The Content Marketer’s Guide To Black Friday, blog.visual.ly

Conversion Optimization

• Heatmaps Role in Conversion Optimization, www.widerfunnel.com
• The ABCs of Landing Pages That Work, www.copyblogger.com

Copywriting, Design & Usability

• So You Have an Ugly Website… Is a Redesign Really Necessary?, blog.crazyegg.com

Domaining

• Amazon Now Using Amazon.BlackFriday, www.domaininvesting.com
• Google Activates Their First New gTLD Domain Name, www.billhartzer.com
• Nearly 60% of Dot Com Domains in China Hijacked in 2014, www.thedomains.com

Ecommerce

• 45 Tools to Generate Content for Ecommerce, www.practicalecommerce.com
• Alibaba Preps Ecommerce Site for Worldwide Shoppers and Advertisers, www.adweek.com
• Lithium Reveals the Klout 50: Retail Edition, www.lithium.com
• Retailers pick up the pace of responding to complaints on Twitter, www.internetretailer.com
• Save That Shopping Cart! Tips To Prevent Cart Abandonment, blog.marketo.com

Email Marketing

• How easy is it to unsubscribe from emails on a mobile?, econsultancy.com
• Multiply Your Email Subscribers Like Rabbits (with this simple trick), madlemmings.com

General Internet Marketing

• 6 Crucial Steps to Stay Relevant in Digital Marketing for 2015, www.jeffbullas.com
• Black Marketing Friday: Best Online Marketing Deals of 2014, www.trafficgenerationcafe.com
• Every Company Needs A Chief Digital Officer, techcrunch.com
• Mindshare’s Digital Chief On Mixing Media With Creative, www.adexchanger.com

Mobile/Local Marketing

• 37% of U.S. mobile users favor m-commerce over in-store shopping, www.internetretailer.com
• Apple’s iPhone 6 Sales Drive App Downloads Sky-High In October, TechCrunch
• Galaxy S5 sold 40 percent fewer units than Samsung predicted, www.theverge.com
• How Confident are You in Measuring Mobile Ad RoI?, www.dailyconversions.com
• New Data shows Mobile is Key to Cyber Monday Success, performinsider.com
• Should A Business Respond to Every Positive Review?, localu.org

Social Media

• 20 Killer Brand Strategies On Pinterest, smallbiztrends.com
• 20 Magicable Takeaways From 5 Social Media Marketing Case Studies, www.toprankblog.com
• 4 Instagram Tools for Scheduling Instagram Updates, www.socialmediaexaminer.com
• 5 Tried-and-True Tactics for Collecting Leads on LinkedIn, unbounce.com
• 7 Images to Tweet for Better Engagement, www.mediabistro.com
• A Guide to Twitter Chats, www.razorsocial.com
• Amazon boosts social prowess with Snapchat, Instagram, but more needed, www.mobilecommercedaily.com
• Engagement vs Volume: Questioning Facebook and Twitter Traffic, www.ryanhanley.com
• GoPro’s Andrew Shipp: Create Amazing Social Media Content Now, smallbiztrends.com
• Harmony, Intent & Facebook Landing Pages, www.ppchero.com
• How a Facebook Page Grew Their Organic Reach 219% in 30 Days, www.searchenginejournal.com
• How to Amplify Your Instagram Content to Boost Your Business’s Visibility, www.firepolemarketing.com
• How To Be More Effective At Social Media Marketing in 2015, www.searchenginejournal.com
• How-To For Retailers: Maximizing Facebook Engagement With Images, blog.zogdigital.com
• How will Facebook ad costs fluctuate this holiday season?, www.insidefacebook.com
• Samsung Debuts New Snapchat Ad Type at American Music Awards, adage.com
• Twitter Benchmark Data From 100 Top Brands, www.marketingprofs.com
• What the Upcoming Facebook Changes Mean to You: Industry Experts Weigh In, thepma.org

Video

• How MixChannel uses Fabric and Twitter Ads to drive billions of monthly video plays, www.Twitter.com
• How To Put A Linked Call-To-Action Within Your Youtube Video, www.internetmarketingninjas.com
• Tools for Video Editing, Costly Surprises and More, smallbiztrends.com
• What are the Top Six Social Video Trends for Brands in 2015?, www.reelseo.com
• YouTube Has More Monthly Visitors Than Facebook, Twitter, www.mediabistro.com