Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.
This Saturday before the NBA All-Star game, Degree Men will host a televised game of HORSE between Golden State Warriors’ Stephen Curry and Washington Wizards’ John Wall.
During the challenge, the pair will complete several tough shots, culminating with a “Fan Shot” which will be determined by fans using a Twitter Card vote.
https://twitter.com/DegreeMen/status/564783354961465344
The brand has been promoting the event with several tweets, many with embedded video:
https://twitter.com/DegreeMen/status/564817700946313216
https://twitter.com/DegreeMen/status/565171041539211265
https://twitter.com/DegreeMen/status/564929302982971392
https://twitter.com/DegreeMen/status/564921981657571329
https://twitter.com/DegreeMen/status/563468205524779008
And both Wall and Curry have taken to taunting each other about the game with videos on their individual Twitter accounts:
Ok @StephenCurry30 – let's settle this on the court. #ad http://t.co/y7EjSdC9iV
— John Wall (@JohnWall) January 26, 2015
Ok @JohnWall, @DegreeMen, let's settle this – Curry vs. Wall – Battle of the Game Changers at NBA All-Star #ad http://t.co/HEslQ8ZSGn
— Stephen Curry (@StephenCurry30) January 26, 2015
The brand is also promoting the game on its Facebook page:
The shootout will take place February 14 at 11:00 a.m. EST on NBA TV.
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