Speakers

Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. Sophia is CEO and co-founder of a customer-centricity consultancy, Gain Relationship, where she and her co-founder, Margaret Safford co-creatod the 9 Cs framework - a go-to-market (GTM) strategy that focuses on customer value and business outcomes. A recognized industry speaker, board member, and thought leader, Sophia shares her expertise and insights on personalization, brand-to-demand and customer relationship management - incorporating impactful strategies from the 9 Cs framework. Her recent industry interviews and speaking engagements include Forrester B2B Summit, Association of National Advertisers (ANA), LinkedIn I Heart ABM, Adweek, eMarketer, CMO Council and various B2B and B2C technology and customer conferences. Sophia is an active Advisory Board member and serves as NA Relationship Officer for CMO Council. She previously led global brand-to-demand-to-ABM strategy at IBM - leading cross-functional teams to deliver high-performing, customer-centric campaigns and experiences that exceeded industry benchmarks by up to 8X. Prior to IBM, Sophia led account-based, field and industry marketing at Nuance Communications, Veracode and CA Technologies, and pioneered multi-touch, multi-channel marketing programs at Iron Mountain and Lycos. A resident in Boston, MA, Sophia enjoys exploring new places and trying new restaurants.

As a digital strategist at SilverTech, Christina Baker works with clients to identify short and long-term business needs and objectives and develops digital strategies to achieve goals through an omnichannel approach. Focused on providing great user experience, Christina works with designers and engineers to ensure all strategies are carried throughout the course of a project, or even over the course of an ongoing client relationship.

Christina has over 15 years of experience in marketing strategy, social media, and events. She worked in B2B tech before bringing her talents to SilverTech. In this role, she works closely with clients in a variety of verticals, including banking, healthcare, and utilities, guiding them in user experience strategy, content strategy, information architecture, search engine optimization, digital marketing, content management, and digital experience solutions.

Brooke Bartos is a seasoned marketing professional with a proven track record of excellence. Currently serving as the Director of Marketing Operations & Analytics at InvoiceCloud, Brooke has made significant contributions to the industry, having been a marketing automation and operations power user both in-house and as a consultant for B2B organizations in the tech space ranging from startups to global enterprise organizations. Brooke’s work in marketing operations and technology has earning her industry recognition and accolades including winning the Adobe Experience Maker Awards, B2B Innovator Awards, and being selected a 6-time Adobe Marketo Champion. Having started her marketing career in field marketing, Brooke is a firm believer that the best way to know and connect with your prospects and customers is through events and experiences where true relationship building can occur, learning through their words what truly matters in the buyer’s journey and improving through valuable feedback.

Mehdi Berrahou has been an integral part of building out M2’s global practice since 2012. He is a Solutions-oriented IT software & systems Director with 10+ years experience designing, developing, implementing and supporting complex infrastructures and technical solutions for international leaders in the MarTech industry. Superior expertise with development methodologies, developer supervision and client relations. Motivational and influential project manager, providing effective leadership in fast-paced, deadline driven environments. Track record of surpassing goals and expectations for quality, schedule and cost while implementing leading-edge IT solutions. Specialized in aligning the B2C Marketer’s strategies, data management & their channel processes with Adobe’s “Best of Breed” technology solutions across the Adobe Experience Cloud.

Ruth Bolster is a Product Marketing, Senior Lead at Salesforce. A Salesforce Certified Account Engagement Specialist and enterprising content marketer experienced in driving sales through segmented digital marketing. Previous experience in direct marketing, marketing research and strategy, and account management. 

Matt is a Sales Director at MNTN helping brands and agencies leverage MNTN’s performance TV platform to drive customer acquisition. Matt has worked with over 200 brands across all types of verticals: DTC, B2B, CPG, App and brick & mortar. He currently leads the Reactivation pilot where he helps past customers capitalize on MNTN’s latest updates. Matt has over 10 years of experience in advertising. Before MNTN, Matt worked at an agency leading marketing strategy for clients like Comcast, Kia, Chic-fil-A and Nike.

Alex Cash serves as a Director of Strategy at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.

In his role, Alex supports OneTrust Consent & Preference Management, where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance

Lisa Coleman is a CRM Manager at Collectors.  Collectors is an industry-leading authentication and grading company. Their mission is to inspire the world to collect by making it safe, easy, and fun.

Kimi Corrigan describes herself as a cool (debatable) mom, a marketing ops nerd, snack motivated, full of big feelings, and the kind of person who shares motivational quotes and really believes them. She lives in Cleveland, Ohio, and loves the midwest. Kimi has spent her career at SaaS companies helping define the role of marketing operations and feels incredibly lucky to be at the forefront of defining an incredible career category. She finds great joy and creativity in solving complex business challenges with the magical mix of people, processes, and technology. When she's not snuggled into her home office, you can find her carpooling kids to baseball, golf, and swim. She enjoys finding locally roasted coffee, playing golf, and having her dogs Stout and Gryffindor drag her around the neighborhood for walks.

Eric Dates is an accomplished and ambitious global marketing leader who enjoys the psychological nuances of marketing, brand, and overall business growth. With deep roots in early-stage startups, he focuses on breaking down complicated topics to their essence and obsesses over grasping the multiple 'whys' behind individual and consumer behavior. Outside of work, Eric lives in Tennessee with his family and is an avid outdoor enthusiast, exercise junkie, and lover of music.  

Andrew Engdahl is an Account Executive at Instapage, helping marketers drive long-term sustainable growth, without having to spend a dollar more on their advertising. 

At Instapage, he works with the most innovative companies in the world to significantly increase their return on digital advertising investment.  He does this with our expert conversion-intelligence team and market-leading Post-click Automation technology.

Jim Ewel is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ).  He is also the author of the essential guide to the implementation of Agile marketing, The Six Disciplines of Agile Marketing. Jim has helped over 80 companies adopt Agile marketing, including organizations as diverse as T-Mobile, Salesforce, Best Buy Canada, Thales, Doxy.me, EQ Bank, Boston Private, CUNA, NAIT, Deseret Digital, SpaceSaver, Great Dane Trailers, Northern Arizona University, Netskope, Sprinklr, Level Agency, and Zenprise. Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups: GoAhead Software, Adometry, and InDemand Interpreting.

Karen Feldman is currently the CMO of IBM Consulting, the management consulting unit of IBM. Karen took on this role in April 2022. She oversees the marketing and communications functions for IBM Consulting and has led the rebrandingand positioning of the business since the spinoff of Kyndryl. Prior to this role she was leading the global media and demand strategy functions for IBM. She has held numerous marketing, thought leadership and Go to Market strategic leadership roles at IBM. She has a passion for data-driven marketing and using analytics and insights for creative storytelling. She has more than 25 years of experience in defining digital growth strategies, product marketing, demand generation, analytics, and market insights. Her experience spans across sectors including technology, media, entertainment, telco, retail and financial services. Prior to joining IBM Karen held marketing and management consulting positions at American Express and PwC Consulting where she worked with companies including: The NY Times, Showtime, Verizon, Disney. Karen has an undergraduate degree from Emory University, and an MBA from NYU Stern School of Business. Karen lives in New York City with her husband and two children and enjoys running, skiing, and reading in her down time.

With 30+ years in the customer experience profession, Annette Franz, CCXP, founder and CEO of CX Journey Inc., is an internationally recognized employee and customer experience thought leader, coach, keynote speaker, and author of Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) and Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business [Advantage|ForbesBooks]. She is a Certified Customer Experience Professional (CCXP) and an official member of the Forbes Coaches Council.

Renee Graff is part of the Product Marketing team at Redpoint Global. She is a product marketing manager and storyteller with experience in MarTech, AdTech and digital marketing. Her experience in tech marketing has helped tech platforms define their product positioning and customer engagement strategies to drive sales, revenue and customer retention.

In her role as Vice President of Marketing and Communications, Lisa Hake helps franchisees drive revenue and customer counts through marketing and communications. She leads efforts to build and communicate the Great Clips brand, internally and externally, leading a range of marketing and communications functions, including strategic planning, creative, digital, partnerships, promotional efforts, public relations, social media, cause marketing and customer insight strategy.

Before joining Great Clips, Inc. in 2017, Lisa held marketing roles with Best Buy Co. Inc., Pillsbury and 3M. She also started a retail business that she and her husband eventually franchised. At their peak, they had four of their own locations and 10 franchised locations in seven states.

She has a degree in international business from the University of Nebraska - Lincoln and an MBA in Marketing from University of Minnesota - Carlson School of Management.

For nearly a decade, Lisa has served on the board of The Hellenic American Family Fund (HAFF), a national philanthropic organization committed to assisting families in financial need.

Craig Howard leads Actable’s solutions consulting team, developing customer data strategies and deploying technologies for Actable’s customers. Craig also oversees Actable’s industry partnerships with MarTech providers, including customer data, cloud database, and customer experience platforms.

Craig has 25 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.

Prior to joining Actable, Craig led Merkle’s solution architecture team as Chief Solution Architect. He was responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.

Prior to joining Merkle in 2009, Craig served as Director of Business Intelligence Systems and Services at a startup focused on providing marketing management to small businesses.  Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels.

Craig began his career with Accenture and Braun Consulting, serving as a Manager within the CRM and Database Marketing consulting groups. Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.

Rachel Hoy is a seasoned CRM Operations leader with extensive experience driving customer engagement and enhancing workflow efficiencies at major retail brands like DSW and Bath & Body Works.

Jeanne Jennings is a recognized expert in email marketing and a sought-after consultant, speaker, trainer, and author specializing in email marketing strategy, tactics, creative direction, and optimization. She helps organizations make their email marketing programs more effective and more profitable.

Jeanne is the Founder and CEO of Email Optimization Shop, a consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also General Manager of the Only Influencers community of email industry professionals, Programming Chair of the Email Innovations World conference, and an Adjunct Professor in the graduate school at Georgetown University. Her book, The Email Marketers Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint.

Her direct response approach has helped B2B, B2C, government, and non-profit clients including AARP, Capital One, Hasbro, The New York Times, Scholastic, UPS, Verizon, and the World Bank.

Jeanne earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!). 

Julie Jones is a seasoned digital optimization expert who seamlessly blends strategic vision with technical proficiency. With a wealth of experience overseeing Google Tag Manager and Google Analytics implementations for a diverse range of clients, from startups to Fortune 500 companies, Julie is dedicated to leveraging data to enhance marketing effectiveness and foster sustainable business growth. Julie has a proven track record of helping marketers in uncovering valuable insights through improved tracking methods. She is committed to empowering marketers through her website, LearnWebAnalytics.com, where she simplifies intricate data and analytics concepts for easy comprehension.

Kyla is a brand marketing leader with experience building and optimizing long-term omnichannel marketing strategies to generate profitable brand growth. She has a proven record leveraging brand and creative strategy with paid media, email marketing, social media and synergy partnerships to drive demand generation and brand sentiment goals. Kyla is an emotionally intelligent leader with record of leading teams through ambiguity while developing and coaching talent.

Kristina brings 15+ years of experience working within Omnichannel Marketing, Data & Marketing Technology. Kristina provides clients with CDP selection, design, and implementation support, coaching them through the process to enable informed decisions, and providing a practical, pragmatic perspective rooted in her first-hand experience.​ ‍To create a seamless, personalised omnichannel CX, Kristina brings vast experience in managing vendor selection, deployment, integration & activation across multiple AdTech & MarTech platforms, including DSPs, DMPs, Ad Servers, CDPs & Attribution Solutions. Her Marketing background enables Kristina to bridge the gap between Technology, Data and Campaigns, ultimately ensuring that the end Technology solution delivers the right Data required for effective Marketing activations & meaningful Brand communications.

Ryan Karlin is the senior director, product management at OneTrust. In his role, Ryan leads teams delivering solutions for the OneTrust Consent Management Platform and first-party data management solutions, advising companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Ryan is an International Association of Privacy Professionals certified information privacy manager who also sits on a number of Interactive Advertising Bureau working groups.

Sav Khetan is the Vice President Product Marketing at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.

As the VP of sales at Pattern PXM, Jesse helps today's top brands optimize the way they manage and share digital content and product information.

Greg Krehbiel works as a technical consultant with a focus on customer data platforms. Greg is a long-time publishing professional with extensive experience in editorial, marketing, technology, product development, fulfillment, executive leadership, and management. He is at his best when serving as a liaison between technical and business staff. He currently serves as the president of The Krehbiel Group, LLC, where he provides consulting services to publishers with technology problems. 

Jorja Lyons is a digital marketer, turned product manager. She has experience, and a passion, in email marketing and automation (ExactTarget, Aprimo/Teradata, Eloqua, Salesforce Marketing Cloud), campaign planning/strategy/management, social media (HootSuite), website management, content management systems (database marketing), writing (including landing pages, web/blog content, emails, ad copy and press releases), audience segmentation and ForeSee Results.

Andy MacLeay has over 15 years of experience in digital marketing, advertising, and product management.  Andy is a brand-focused strategic thinker who is a leader in the enterprise solutions team at Fluency, an enterprise automation platform for advertising. He is passionate about delivering innovative and scalable solutions that help clients optimize their online commerce and marketing performance across multiple channels and platforms.

Brian McKenna is the VP of CRM at DMi Partners, an award-winning, Philadelphia-based digital marketing agency founded in 2003. Over more than a decade and a half at the company, Brian has spearheaded the growth of many of DMi’s industry-leading channel management solutions for some of America’s largest consumer brands. Most recently, he developed a best-in-class managed solution for email marketing automation strategies that has become an essential CRM growth catalyst for DMi’s CPG and retail clients. Brian is also an active member of his south Philadelphia neighborhood community and enjoys spending time with his wife and two kids. 

Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a Bachelors degree from the University of Wisconsin - Madison.

Liam Moroney is the co-founder and CEO of Storybook Marketing, a brand and demand marketing agency that specializes in B2B SaaS strategy. Prior to founding Storybook, Liam spent 15 years in the startup SaaS space as a marketing leader, building programs, teams, and strategies that focused on real brand awareness and revenue impact over dashboard metrics.

Ana Mourao is an Experimental Marketer with extensive experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation framework. She is passionate about applying this framework to enable large organizations to make informed and effective CRM and digital marketing decisions, even when data is incomplete. Ana has successfully led the selection and implementation of a customer data platform, established compliance and data governance protocols, and collaborated with data science teams and other key stakeholders to deliver impactful insights and activations. Additionally, she is a lifelong learner and a certified professional in growth leadership, marketing leadership, retention and engagement, negotiation, and web analytics.

Drew is obsessed with B2B CMOs, Ben Franklin, and penguins. He’s founded 2 companies, written 2 books, and recorded over 400 episodes of Renegade Marketers Unite (podcast). Having interviewed over 600 CMOs, he’s a singular expert.  Described by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the community of B2B marketing leaders he started in 2020. His most recent book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was a 2023 finalist for the AMA’s Best Marketing Book.  He is a Top Voice on LinkedIn, an Ad Age columnist, an Urban Green Council board member, an active Duke alum, and proudly supports the Global Penguin Society. 

Justin Norris is a marketing and a revenue operations leader with over 15 years experience. He’s led RevOps functions at multiple startups and served as a trusted consultant to dozens of Fortune 500 and high-growth companies. In his spare time, he’s the host of RevOps FM—one of the top ops and GTM podcasts, with over 7,000 listeners. 

Moni Oloyede the founder of MO MarTech, our passion is teaching marketers how to build a connection through communication strategies, relationship building techniques and problem solving skills. These elements help marketers build trust and authority with their audience thus making their marketing guaranteed to succeed. With 15+ years of business experience, Moni Oloyede is a driving force in marketing and business operations. As a thought leader, Moni has appeared on podcasts and renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals, and community involvement. Her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection. For more insights and to connect with Moni, you can find her across all social media platforms under the handle @MoniOloyede or visit her website at momartech.com.

Mikey Osborn is the Director of Growth Marketing & Technology at Collectors.  His education and professional experiences has provided him with a unique set of attributes including data architecture, technical development, and consultation for enterprise level clients. In addition to these strengths, Mikey understands the importance of leveraging technology to empower customers and work to build creative solutions to ensure their success.

Collectors is an industry-leading authentication and grading company. Their mission is to inspire the world to collect by making it safe, easy, and fun.

Matthew Parisi, Director of Product Marketing at Tealium is a cross-channel marketing leader championing a data-driven approach to marketing that has proven results across a broad range of industries, particularly SaaS. His expertise spans digital and traditional marketing channels including customer data management, email, CRM, SEO, SEM, social, display, events and more.

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

Kath Pay lives and breathes email marketing and is recognized as one of the industry’s leading Email Marketers. CEO of boutique consultancy, Holistic Email Marketing, she devotes her time to developing customer-centric eCommerce journeys using a holistic, multi-channel approach. Winner of the 2021 ANA/EEC Email Marketers Thought Leader of the Year, and an industry veteran of 23 years, Kath is the author of the best-selling and award-winning book, Holistic Email Marketing, and is an international keynote speaker, regular blogger, expert contributor, and trainer.

Christopher S. Penn is an internationally renowned keynote speaker who electrifies audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately. As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”

Tim Perry is a career consultant and advisor within the data, marketing & analytics space. He is the co-founder of Solvenna and has worked with more than 150 companies inside & outside of retail, the likes of Hallmark, DSW, Liberty Mutual Insurance, Hilton and more.

Marni Puente recently joined SAIC as its new Senior Vice President and Chief Marketing Officer where she is poised to drive SAIC’s marketing strategy in the defense, space, civilian, and intelligence government markets.  She is an innovative and dynamic marketing leader with extensive experience shaping, launching, and managing front-line promotional strategies across diverse industries that consistently increase revenue and heighten customer engagement. A versatile marketer who commands the full spectrum of integrated marketing process and builds targeted, cost-effective campaigns, Ms. Puente is in-tune with market trends and business needs particularly in business-to- business marketing. With 20+ years of experience in the industry, Ms. Puente has worked for such prestigious organizations as KPMG, Accenture, Booz Allen Hamilton, and BearingPoint. She has in-depth expertise and a passion for tech and innovation marketing, and she has a track record for developing strategic marketing programs that deliver results.  Ms. Puente is recognized for building high-performing teams, leading insights-driven innovation, and partnering with the business to promote the next generation of solutions, business models, products, and services. She holds a Master of Science degree in Communication Management from Towson University and a bachelor’s degree from Johns Hopkins University. Ms. Puente is passionate about fostering an inclusive work environment and advocating for women in the workplace as well as individuals with disabilities. A National Delegate for Vision 2020, she also served on the committee of the Neurodiversity@Work program at KPMG, she held leadership positions on the Women’s and Abilities in Motion (AIM) BRGs, and she has participated on numerous panels and speaking engagements. Ms. Puente is on the Board of Autism Speaks and the Cape Henlopen Education Foundation (CHEF) in Delaware. When not working, she enjoys spending time in Rehoboth Beach, DE, with her husband, two young boys, and dog Molly.

Patrick Reinhart is the VP of Services & Thought Leadership for Conductor. He helps some of the largest brands in the world with their organic search initiatives. Patrick brings over 15 years of organic search and digital marketing experience to his work. Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Prior to his agency and technology experience, Patrick was an accomplished entrepreneur, founding an eCommerce appliance retailer and a music management company.

Margaret Safford is a Marketing Leader with expertise in retail and brand management. She has extensive experience developing award-winning marketing campaigns and launching products across multiple channels. She is currently the President of Gain Relationship, a consultancy focused on getting closer to the customer to drive business outcomes leveraging the 9 Cs framework. She is also the Head of US Market Expansion for GHW, a London-based martech consultancy that curates innovative technology solutions for brands and retailers.

Margaret is a recognized industry speaker, board member, and thought leader, sharing her insights on retail trends, personalization, and customer-centricity. Her recent speaking engagements include the Association of National Advertisers (ANA), Brand Innovators, B2BMX, and various retail tech and innovation salons.

Margaret serves as a Business Advisor for Goldman Sachs 10KSB and as Chair of the Board of RecycleBalls, a tennis ball sustainability company. Before these roles, she led marketing strategy and brand innovation for companies such as CVS Health, Staples, Colgate-Palmolive, and Procter & Gamble. She holds a BS from Cornell University and an MBA from Babson College.

Craig Schinn is Co-founder of Actable, a consultancy focused in helping clients organize, analyze, and activate 1^st party data.  Craig has over 20 years of professional experience in consulting, marketing analytics, and marketing technology.  In 2014, He was an early adopter of CDP during his time at an online retailer, and has been invigorated by helping clients get more value from 1^st party customer data.  Prior to his time at Actable, Craig help leadership positions at Lytics, Accordant Media (which was acquired by DentsueAegis Network), and Razorfish.  Craig started his career at Accenture, and holds an MBA from Columbia Business School.

Ali Schwanke is the founder of Simple Strat, a Diamond HubSpot Solutions partner and host of the popular YouTube series "HubSpot Hacks". She's a go-to expert in B2B marketing strategy, and a well-known HubSpot advocate in many digital communities including MarketingOps, Vistage, Collective54, and more. She's passionate about helping companies make the most of their marketing and sales technology without sacrificing the human aspect that's so critical to the B2B buying experience.

Ted Sfikas is actively involved with modern Data Strategies and the role of technology alongside process excellence and measured value that justifies the investment. He is an expert in Enterprise SaaS Software consultancy, implementation delivery, Value Engineering, and Digital Marketing/Ad Tech. 

Ted provides customers with data-focused strategies that Product, Data & Analytics, and Data Science teams are involved with. This includes modern applications of the Data Strategy within Digital Marketing, AdTech and AI.

Michelle is a visionary leader with over 20 years of consulting expertise in orchestrating transformative shifts within global enterprises. I have proven track record in strategic planning, organizational transformation, program management, and driving innovation in numerous industries including healthcare, athletic footwear & gear, and technology sectors.

I have demonstrated success in developing and enhancing strategic relationships with stakeholders, managing complex partnerships, leading high-performance teams and designing/executing holistic frameworks.

Expertise in AI strategy, data-driven decision-making, and implementing novel enterprise solutions. 

Ashley Skiles is the director of corporate & community at Rollworks. She is a B2B SaaS marketer with 10+ of experience leading marketing, communications, and design projects internationally and domestically. Her background is in tech and public policy. Ashley enjoys creating structure out of chaos, executing complex logistics, and building strategic and tactical plans. 

Jill Speirs founded M2 in 2011, and has since built a global practice (US, Canada & Europe) focused on Campaign Automation, Data Management, Asset Management, Analytics Solutions & Support Services for the B2C & B2B Marketer. Her career spans over 30 years in marketing with experience in Retail, Financial Institutions, Telco & Energy industries prior to M2. As an Executive she led National & Global initiatives for Sears, RBC, ING DIRECT & Bell aligning the corporate strategies, business processes & channel execution to the right technology enablers. Her success has been the ability to understand a company’s business challenges and opportunities, set the strategic direction, build the business case for change, and lead the integration of four key enablers, people, process, data and technology to turn a company’s focus on the customer.

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing, and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires), Jagiellonian University (Krakow), ASE (Bucharest), and Indian Institute of Management Bangalore. Ruth served on the board of Edmund Optics, a $200M manufacturer and distributor of industrial optics, for ten years. She is an emerita trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. Ruth was named one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City. Ruth co-hosts the Marketing Horizons and Marketing Legends podcasts. She has been a contributor at Martech, Biznology, AdAge, HBR.org, CustomerThink, Business 2 Community, and AdWeek. Her newest book is "B2B Data-Driven Marketing: Sources, Uses, Results." She is also the author of "Maximizing Lead Generation: The Complete Guide for B2B Marketers", and "Trade Show and Event Marketing", and co-author of the white paper series, “B-to-B Database Marketing.

Bruce Swann has built a successful career working with marketers and helping brands understand how to incorporate campaign management, email and mobile marketing, journey orchestration, and data and analytics into successful customer engagement strategies. At Adobe, Bruce is a Senior Manager on the Customer Journey Management Expert Solutions Consulting team, focused on sales, marketing, and product strategy for customer journey management.

Trinh Tham is the Founder of Stratt Business Reimagined, a value creation expert company who unlocks insights to develop data-driven, customer-focused strategies that result in actionable, omni-channel plans to help grow and scale your business. Prior to this, she was a Chief Marketing Officer for Harry Rosen, Canada’s most iconic luxury menswear retailer, where she oversaw marketing and e-Commerce for a portfolio of banners including Harry Rosen, Ermenegildo Zegna, and The Outlet by Harry Rosen. She was responsible for reinventing how Harry Rosen connects with clients and drives business growth through its brand strategies, integrated marketing, product marketing, insights & analytics, loyalty program, digital innovation, PR, store marketing, and e-Commerce experience.

Prior to joining Harry Rosen, she held various roles at Sobeys Inc. including Interim Senior Vice President of Marketing, where she led large-scale business & digital transformation and the development of brand, loyalty, promo, and partnership strategies for all banner and private label brands. As VP of Integrated Marketing at Tim Hortons, she led the brand through Canada 150 and numerous product innovations including the latte category. As Head of Marketing for Entertainment Brands at Bell Media, she launched CraveTV, digital products, and popular TV series and sporting events. She served in senior marketing and merchandising roles at Loblaw Companies Limited where she launched PC Black Label, repositioned PC brands, led multi-cultural marketing, and managed a $2B P&L for Grocery & General Merchandise. 

With over 12 years of experience in the edtech and video industry, Sam is a Senior Director Solution Strategy & Enablement at Kaltura, the leading video cloud platform for education, enterprise, and media. He leads a team of solution strategists and enablement specialists who help customers and prospects achieve their online engagement and learning goals through Kaltura's innovative products and services.

Kyle Tudor, Head of Sales at Custom Ink & Printfection, brings a wealth of experience and electric energy to his team. With a proven track record of building and scaling high-growth SaaS companies, Kyle is a master at forging strong relationships with prospects & customers. An avid golfer and world traveler, he brings his perspective and a love for adventure to every deal. With 15+ years in the competitive world of sales, Kyle has led teams of 20 sales reps with his expertise in driving revenue growth.

Roger Williams leads strategy for Marigold's Center of Excellence for Loyalty and Relationship Marketing. Marigold unites world-class marketing solutions across the full customer lifecycle that build loyal customer connections for over 40,000 global brands, from SMB to enterprise.

AnnMarie Wills is the co-founder and CEO of Leverage Lab LLC, a pioneering first-party data-centric marketing agency. With over 20 years of experience at industry giants like Knight Ridder, Penton Media, and SourceMedia, she has a proven track record of developing innovative products by leveraging data and technology.

Known for her exceptional understanding of the intersection between data and business, AnnMarie possesses an uncanny ability to find and monetize the right data that appeals to and empowers audiences to achieve their business goals. At Leverage Lab, her visionary leadership has driven significant growth and industry recognition over the past seven years.

Highly personable,  AnnMarie is considered a top "business data thinker" in the media space, making her an invaluable leader in transforming and optimizing technology to build a modern media enterprise.

Sean Wright works in product marketing for Kentico, helping their customers and partners unlock value and achieve success with Kentico's products and services. In a past life he was a software developer for 10 years, working for a digital agency, providing senior technical guidance to startups and multinational organizations, architecting content management and marketing solutions for clients across many industries. He is also a co-founder of Craft Brewing Business, a B2B publication for the craft beer brewing industry.

Kylie Yancey is a Senior Director of Product Management at Salesforce. She is a product manager with over a decade of experience working on B2B marketing automation software. 

Tyler Young is a Senior Digital Marketing Analyst at MNTN. He has hands-on management of lead generation campaigns in Google, Meta, and LinkedIn (among other) advertising platforms. He provide internal recommendations for optimizations and overall campaign strategy.  He reports on campaign performance via easily understood custom dashboards in Looker Studio. Tyler maintains constructive relationships with all major channel partners in order to stay on top of industry trends and gain early access to emerging technologies.