Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Chrome lets users pay with credit cards saved in their Google accounts

Chrome lets users pay with credit cards saved in their Google accounts

New payment option is available across all Chrome-enabled devices.

George Nguyen on July 5, 2019 at 12:34 pm

Signed-in Chrome users can now use payment methods that are saved to their Google accounts during the checkout process, Google announced this week via the Chromium Blog. This feature is available on all devices that run the Chrome browser and wherever Google Pay is accepted. 

Why we should care

This feature will auto-fill payment info associated with a user’s Google account meaning that payment method is available across Chrome-enabled devices so long as the user is signed in.  

Google has been working to reduce friction for users to complete e-commerce transactions for several years, particularly on mobile. Its Shopping Actions already enables users to pay for products directly from Shopping ads using Google’s own checkout cart and the payment information saved in their Google accounts. This feature in Chrome could help increase the number of users who save their payment information with Google — and eventually increase the likelihood they’ll convert on Shopping Actions-enabled ads.

Image source: Chromium Blog.

More on the news

  • When completing a transaction, Chrome will offer to show credit cards saved to a user’s Google account. The user then selects the desired card and verifies the CVC number.
  • During the transaction, users can also add a new credit card to their accounts.
  • Chrome sync does not have to be turned on to use this feature. 

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marketing operations talent is suffering burnout and turnover

    Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

About The Author

George Nguyen
George Nguyen was an editor at Third Door Media's Search Engine Land and MarTech publications, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.