Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
Constantine von Hoffman on January 28, 2025 at 10:54 am | Reading time: 1 minute
I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big Tech in general and marketing in particular.
You can watch an excerpt from our conversation below.
Among Penn’s observations:
- AI is already doing much entry-level work, and DeepSeek’s low price means more companies will use it.
- Widespread adoption will make more marketers more productive. Unfortunately, making it possible for one marketer to do the work of three or four others means there will be far fewer marketing jobs.
Dig deeper: What is DeepSeek? A boon for marketers and a threat to Big Tech
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About the author
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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.