Butterfinger Goes #BolderThanBold With Billy Eichner In New Super Bowl 50 Teaser Ad

The 30-second spot is Butterfinger's second teaser ad since announcing it would be a Super Bowl advertiser more than a month ago.

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Billy Eichner
In December, Butterfinger was one of first brands to announce it would be airing a spot during this year’s Super Bowl game.

Today, the company released a new teaser ad for its #BolderThanBold Super Bowl campaign, this time featuring comedian Billy Eichner.

The 30-second “The Motocross Jump” spot has an absurdist comedy bent, with Eichner singing alongside a motocross biker while a voiceover details all that is “… bolder than bold.”

The creative direction for the latest teaser ad is slightly different from that of the first #BolderThanBold spot featuring a skydiver eating a Butterfinger candy bar as he jumps from a plane.


Butterfinger also featured Eichner in a video last week announcing the brand would cover up to $50,000 in fines for any “excessive celebrating” by an NFL player during the final three games of the pro season.

Playing off of Eichner’s “Billy on the Street” Funny or Die show, the spot included “one of the best touchdown dancers of all time,” Terrell Owens.


Butterfinger’s official Super Bowl spot will air during the third quarter of the game. In its original Super Bowl 50 campaign announcement, the company said it was using the game to launch its new “Bolder Than Bold” brand message.

With less than two weeks to go before kickoff, Super Bowl teaser ads are showing up in full force. Snickers released its first spot today, teasing the latest installment in its “You’re not you when you’re hungry” campaign. Other brands to release Super Bowl ads include Bud Light, LG Electronics, Pokemon, Shock Top, Turbo Tax and Wix.

You can track all of this year’s Super Bowl advertisers, along with their teaser ads and campaign details at: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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