Build or buy your CDP? Compare the pros and cons

Arm yourself with the knowledge to make the right CDP decision for your needs.

Chat with MarTechBot
Business Crossroads Ss 1920

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision.

Do you build a custom CDP tailored to your tech stack? Or buy an established platform?

This guide from will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get:

  • An overview of pros and cons
  • Steps to evaluate your team’s capabilities
  • A comparison of vendor features
  • Details on integration and implementation
  • Guidance on ongoing management

Arm yourself with the knowledge to make the right CDP decision for your needs. Visit Digital Marketing Depot to download Build or Buy: Choose Your Own CDP Adventure.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, ecommerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at

Get the must-read newsletter for marketers.