Buffer Adds Analytics Upgrade For Twitter, Facebook & LinkedIn Shares
The popular social sharing app Buffer has launched a new set of “buffer analytics” designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network. Here’s how […]
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he popular social sharing app Buffer has launched a new set of “buffer analytics” designed to give users more data on their shares. Buffer, a freemium tool, helps users schedule and share their own messages and content from around the web. All shares that happen through buffer will not feature unique data from each network.
Here’s how it works for each of the following social networks:
Previously buffer users could see clicks and Retweets from an article on a bit of a delay. With new buffer analytics users will now be able to track the following in real-time:
- clicks
- Retweets
- mentions
- reach
- favorites
Users can also see all interactions from users and quickly thank them or follow them directly from buffer. Here’s a look at a sample Tweet:
Much like Twitter, every Facebook update will be remembered and analyzed with buffer. The Facebook elements tracked are:
- comments
- likes
- clicks
- reach
- shares
Much like Twitter, additional expansion can occur to show all users who’ve liked/commented/shared a post:
The current LinkedIn analytics landscape outside of link shortening is nearly non-existent. However, buffer has implemented near real-time data quite similar to the Facebook view. Items tracked include:
- comments
- likes
- clicks
- potential
- reshares
Like all other implementations, each post can be expanded to view more share data.
For more information see the official buffer blog post.
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