Blab shuts down its live video platform

Blab, the live video chat platform that launched in early 2015 and quickly grew to almost four million users, has closed its doors.

Co-founder Shaan Puri announced the shutdown late Friday, saying that the website and app would be shut down immediately. He touted some impressive numbers from the service’s first year — 3.9 million users and an average time-on-site of 65 minutes per day.

But he also says that user churn was a problem because live video streams require a user’s complete attention. Puri says only about 10 percent of Blab’s userbase visited regularly.

Why?

Because most live streams aren’t interesting enough to justify stopping what they are doing to watch your broadcast.

The struggle with Livestreaming [sic] — is that we need to show you something awesome, that’s being made right now.

Turns out, that’s really tough. It killed Meerkat, and Periscope & [Facebook] Live are feeling the pain right now. Really, only Twitch has gotten it right with live streaming video games.

Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users). It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media. Here at Marketing Land, we’ve been using Blab since February to offer our weekly live video show Marketing Land Live, and more recently began using the recorded Blab audio to turn the show into a podcast.

No warning

Some of Blab’s most dedicated users are using Twitter to voice their frustrations that the service shut down without warning:

I'm grateful to @blab for the opportunity they gave us to create #BlabbingTranslators. I just wish they've warned their members in advance.

— Dmitry Kornyukhov (@DKornyukhov) August 13, 2016

BLAB IS DEAD! And they didnt even let us know! @Blab not a cool move! We need something new! https://t.co/4nywpPYZjk pic.twitter.com/KytB7Sn66I

— Those ConspiracyGuys (@tconspiracyguys) August 14, 2016

RIP @blab would've been nice to give some of us ppl that've been using it for almost a year notice before the shutdown.

— Bobby (@Bobby_Cali_TX) August 13, 2016

But there were signs in recent weeks that this was coming. For starters, there were numerous technical issues that cropped up and went days/weeks without getting fixed, if they were fixed at all. The Blab home page, which normally showed a selection of active video chats that anyone could watch, was showing mostly inactive chats that were 10+ days old.

Then there was the radio silence from Blab itself: The last tweet of any kind from its official customer support account, @Blab911, is dated July 7, and the main @Blab account hasn’t tweeted since May 23. The Blab Daily Digest blog on Medium hasn’t been updated since May 2, and Brittany Metz, the author behind that blog and perhaps Blab’s most visible team member, recently tweeted to a Blab user, saying “I no longer work with Blab.”

In his shutdown announcement, Puri says the Blab team’s next project will be “an ‘always on’ place to hang with friends.”

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.