Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform

Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform

In a major overhaul, Microsoft’s paid search advertising platform, Bing Ads, began rolling out a new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by coincidence, it looks much like Google’s AdWords platform. The refresh is the latest in a string of […]

Ginny Marvin on August 4, 2014 at 4:50 pm

bing-ads-diagonal2-fade-1200In a major overhaul, Microsoft’s paid search advertising platform, Bing Ads, began rolling out a new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by coincidence, it looks much like Google’s AdWords platform.

The refresh is the latest in a string of recent updates that signal a newfound energy at Bing Ads. While the team is anything but naive about its distant second-place position behind AdWords, new engineering processes and features are aimed at making the Bing Ads platform easier to adopt for current AdWords users and getting those advertisers already dabbling with Bing Ads more engaged.

Engineers I’ve spoke with in the past months have expressed enthusiasm about the spate of changes being made and an optimism about the speed at which progress is finally being made.

In an interview last month, David Pann, General Manager  for the Search Network, said of the business prospects and features rolling out in the coming months, “I’m more excited about FY15 than I’ve ever been”. Pann reported for fiscal year 2014, which ended in June, overall clicks rose 30 percent and mobile clicks shot up by 133 percent from the previous year. Bing Ads also saw wider advertiser adoption in the 35 global markets where it is now available.

Jamie Chung a Program Manager with the Bing Ads UI team said the development process for the refresh reflects a new approach for the engineering team. Rather than starting with a product and then getting customer feedback, Chung says the team reached out to customers first and asked what they wanted to see in a redesign.

“We were making changes through last week as a result of customer feedback,” Chung told me by phone.

The results at first blush are at once familiar (owing to the similarity to AdWords) and fresh. Bing Ads used to be plagued by new releases that felt dated upon arrival. This UI update feels on point.

Among other changes in the coming months, a live chat feature will be available to allow users to get support help and provide feedback and suggestions directly to engineers.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marketing operations talent is suffering burnout and turnover

    Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.