Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can't afford to ignore YouTube when it comes to online marketing.
Will Scott is CEO of Search Influence, a national online marketing firm focused on small and medium-sized businesses, and white label online marketing products for publishers and media partners who serve them. Search Influence is the largest online marketing company on the Gulf Coast and New Orleans’ only Inc. 500 honoree in 2011.
Contributor Will Scott outlines six reasons why your business can't afford to ignore YouTube when it comes to online marketing.Will Scott | Sep 26, 2017 at 11:05 am ET
Looking to promote your medical practice through social media, but don't know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.Will Scott | Jul 28, 2017 at 11:34 am ET
Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business.Will Scott | Apr 19, 2017 at 11:17 am ET
Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott's Facebook tips will help you build a vibrant and engaged Facebook presence.Will Scott | Mar 10, 2017 at 11:55 am ET
Looking to increase your brand's reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.Will Scott | Feb 27, 2017 at 11:57 am ET
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.Will Scott | Aug 1, 2016 at 1:15 pm ET
Are you capitalizing on holidays in your marketing campaigns? Columnist Will Scott discusses how brand marketers can use lesser-known holidays to help fill their content calendars.Will Scott | May 12, 2016 at 12:14 pm ET
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.Will Scott | Mar 28, 2016 at 11:45 am ET
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you?Will Scott | Jan 29, 2016 at 10:45 am ET
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content.Will Scott | Sep 4, 2015 at 9:18 am ET
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save newspapers.” I blame BuzzFeed for doing such a great job of letting the cat out of the bag. As is so often the case, stick around a while and you’ll learn […]Will Scott | Jul 16, 2013 at 10:00 am ET