Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.Victor Wong | Nov 21, 2018 at 7:55 am ET
Does your organization have multiple teams running separate campaigns to reach the same customer? You're not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first.Victor Wong | Jan 16, 2018 at 3:59 pm ET
As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.Victor Wong | Jul 13, 2017 at 3:13 pm ET
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.Victor Wong | Nov 30, 2016 at 1:00 pm ET