What’s the most important skill a CMO needs? Cross-functionallty
Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth.
Tom Stein is chairman and chief client officer at Stein IAS is a founding partner of the agency and a leader and innovator in B2B marketing for more than 30 years. In 2017, Tom was among the first group of inductees into the ANA B-to-B Hall of Fame. Tom is part of the leadership team that has propelled Stein IAS to B2B Agency of the Year designation by ANA for an unprecedented five consecutive years and eight times over the past ten years (2019, 2018, 2017, 2016, 2015, 2013, 2011 and 2010). Tom also was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in 2008, and was named to the “Who’s Who in B2B Marketing” list for 13 straight years. Tom and Stein IAS are Modern Marketing pioneers and leaders. Today, he works with clients and the industry to achieve Modern Marketing mastery as the entry point into B2B marketing’s post-modern era. In this era, powerful, iconic creative and content experiences will be combined with transformative data- and technology-driven Interactions approaches — seamlessly connecting brand to demand to business results. Tom is closely involved in the Agency’s strategic relationships with clients. He has helped establish and strengthen such relationships with such brands as Merck, HSBC, Oracle, Weight Watchers Health Solutions, Brother, ABB, ETS, Covance, Ingredion, Tetra Pak, Trelleborg, Gympass and many others. He also is author of the award-winning “Blog Post Modern.” Most importantly, as much as Tom loves the amazing B2B agency he has helped built, he treasures his wife Gina and their amazing twins, Will and Maria, even more.
Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth.
Tom Stein | Oct 4, 2019 at 1:29 pm ET