Susan Waldes

Susan Waldes has worked in the search engine marketing industry since 1999; she joined Five Mill Marketing as SVP of Client Services in April 2014 after 3 years serving as Director of Client Services at 3Q Digital.

Performance

The 4 Cs: A recipe for precise remarketing campaigns

A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.