A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.Susan Waldes | Dec 15, 2015 at 12:15 pm ET
Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them.Susan Waldes | Sep 21, 2015 at 9:56 am ET
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level.Susan Waldes | Mar 30, 2015 at 9:29 am ET
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta.Susan Waldes | Mar 10, 2015 at 1:35 pm ET