Susan Waldes has worked in the search engine marketing industry since 1999; she joined Five Mill Marketing as SVP of Client Services in April 2014 after 3 years serving as Director of Client Services at 3Q Digital.
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.
Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them.
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level.
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta.