Voice search in retail: Evolving the customer experience
Voice queries are leading to new pools of intent-driven, contextual, real-time data that marketers can use to develop customer-centric engagement strategies.
Steve Tutelman is the COO of Sidecar, a technology company that supercharges ecommerce marketing for retailers. Previously, Steve held executive roles at several retail businesses, including Govberg Jewelers, WineAccess, and Lifeshield. Steve contributes regularly to Marketing Land as well as Sidecar Discover, a publication covering research and ideas shaping digital marketing in retail. He stays sharp helping Sidecar’s retail customers maximize returns from their paid acquisition investments.
Voice queries are leading to new pools of intent-driven, contextual, real-time data that marketers can use to develop customer-centric engagement strategies.Steve Tutelman | Sep 8, 2018 at 1:28 pm ET
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.Steve Tutelman | Mar 16, 2018 at 9:56 am ET
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.Steve Tutelman | Jan 17, 2018 at 4:48 pm ET
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.Steve Tutelman | Dec 21, 2017 at 11:00 am ET
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling.Steve Tutelman | Nov 6, 2017 at 11:44 am ET