Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video
Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers.
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Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
The Unilever brand's marketing grows up, celebrating men's confidence in business as it has previously extolled their confidence with women.
New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice
The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best.
Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness.
Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience
The fruit brand helps promote the family film through interactive labels on its bananas.
Reaction To Its Facebook Video Inspires VW To Create Baby Stroller With Automatic Brakes
Volkswagen takes viewer feedback from one online ad and explores the concept in a new video, proving it's listening to its audience and giving them what they want (in demo form, at least).
American Girl To Crowdsource Film Introducing New Doll
What better way to get young girls intrigued than to offer them the opportunity to star in a YouTube video? That's the idea behind the Mattel brand's social effort surrounding two of its historical dolls.
KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped
As parents' minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best moments of summer.
In Hefty’s #SaidNoSchoolEver Campaign, Teachers Sarcastically Proclaim They Have All The Supplies They Need
The Reynolds company brand, working with Havas, shows solidarity with teachers as consumers' minds shift to back-to-school shopping.
Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style
Venerable jeans brand Levi's continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation.
Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game
The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign.
New Belgium Brewing Celebrates Those Who Follow Their Own Path With #Zagging Campaign
Beer brand encourages people to showcase their unconventional living on social media, offering a chance to win a trip to Belgium.
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti's new "Flavorize Me" campaign.
Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life
Apartment search website is offering free rent to encourage user reviews and social shares.
Sling TV Launches Hilarious #TakeBackTV Video And Social Campaign
Internet television service pokes fun at traditional cable providers in new marketing campaign.
Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis
Automaker capitalizes on new "holiday" in creative way to remind people not to text and drive.
AT&T Adds Virtual Reality Component To “It Can Wait” Campaign
Telecommunications company ramps up its anti-texting-and-driving campaign with a VR simulation showing the consequences of paying attention to your phone while driving.
“Unleash Your Rrrr” With Volkswagen
New, interactive campaign by VW lets you control the Golf R by making engine noises with your voice.
Online #BearStare Game Has Fun #DroughtShaming Californians Into Saving Water
Californians enduring the drought may be familiar with drought shaming, but Energy Upgrade California hopes to replace this trend with the "Bear Stare."
Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers”
Luxury automaker Lexus promotes "innovation" by featuring inspiring original media via its L/Studio Project.
Witty CSX Web Series ‘The Intermodals’ Explains Intermodal Transportation
The transportation company gets creative with a Thomas-the-Tank-Engine style animated video series.
Honda’s “Random Acts of Helpfulness” Surprise Deserving Dads on Father’s Day
A Southern California dealers' group solicits nominations via social media, then showers the lucky fathers with gifts.
Esurance Makes Heartfelt #EqualDreams Argument For Same Sex Marriage In Advance Of Supreme Court Ruling
The Allstate company expresses solidarity with the LGBT community at a time when same-sex marriage is part of the national discussion.
Vodka Brand’s Online Game Encourages Players to #DropThatBeat At The Right Moment
The Bacardi brand targets clubbers with an interactive game tied to the DJ culture.
George Clooney’s Casamigos Tequila Launches #HouseOfFriends Social Media UGC Campaign
The campaign for the celebrity-owned tequila brand kicks off with stylish and star-studded social media around the idea of friendship.
Pep Boys #MotorOilMasterpiece Campaign Gifted 100 Dads With Motor Oil-Drawn Recreations Of Their Favorite Car
The car care company manages to celebrate dads and cars while tying the messaging back to its brand promise with a dose of recycled motor oil.
Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?”
The 3M brand highlights its bandages' long-lasting and tough nature by featuring an equally long-lasting and tough stuntwoman.
Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics sponsorship.
Cute Kids Tell Bad Dad Jokes In Social Campaign For Appliance & Electronics Brand
The regional retailer employs corny humor and adorable children to connect with Father's Day gift givers.
San Diego Zoo Takes Southern Californians On Safari Without Leaving The State
The world-renowned zoo promotes itself to folks within driving distance with a stunt and advertising support.
LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
As the FIFA Women's World Cup gets underway in Canada, Cree capitalizes on interest by featuring a member of the U.S. team.
Home Improvement Store Creates Camera-Equipped Birdhouses That Tweet
It's spring -- a time for birdsong and DIY building projects. One retailer has combined these two trending topics for a Twitter campaign.
This Lacoste Interactive Tennis Match Doubles As An Ecommerce Clothing Site
The French fashion brand's "lookbook" lets you interact with a group of male models using a tennis ball on the screen.
NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup
The sports network partnered with Stun Creative to give hockey enthusiasts in a focus group the shock of a lifetime.
Hanes Will Send You To Disney If You Find Lost Socks In The Park
The clothing company conducts a social media contest using lost sock selfies.
WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers
The wildlife advocate uses unique data to help people empathize with a species in danger of disappearing.
Cleaning Product Brand Launches “Cleanest Twitter Account” With Automagically Appearing Images
The brand's feed may look like it's solely tweeting blanks, but clicking reveals surprises and chances to win.
Mobile Emoji App Helps Abused Kids Express Themselves
A non-profit helping troubled kids uses a keyboard app to encourage honest communication.
California Milk Processors Target Hispanics With $2,000 Scholarship Contest
The "Got Milk?" brand is partnering with Latina mom bloggers to spread the word about the bilingual art contest.