Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Witty CSX Web Series ‘The Intermodals’ Explains Intermodal Transportation

Witty CSX Web Series ‘The Intermodals’ Explains Intermodal Transportation

The transportation company gets creative with a Thomas-the-Tank-Engine style animated video series.

Steve Hall on July 14, 2015 at 2:34 pm | Reading time: 1 minute

CSX__The_Intermodals_Commercial

Back in December, Mullen unveiled a campaign for rail transportation company CSX which centered on a fictitious Santa Claus Conspiracy and a conspiracy theorist Craig Waarheid who believed Santa Claus used CSX to deliver Christmas gifts.

Now Mullen is out with a follow up to that campaign entitled “The Intermodals,” a Lego and Thomas the Train Engine-like episodic story featuring miniaturized versions of CSX equipment. There’s Mike the Train, Carl the Truck, Bob the Crane, Rosie the Ship and Randy and Sandy the Stacked Containers.

The campaign, a humorous and tongue-in-cheek-style educational series, launched late last month with an introductory video:

There are 16 episodes so far, all of which are house on a campaign site, The Intermodals. Also on the site are downloadable wallpaper collections and Modal Mania,“a game coded by Mullen Lowe that challenges visitors to place shipping containers on the correct mode of transportation — truck, train or ship.”

The campaign is being promoted with page takeovers on CNN.com  and in the CNN mobile app as well as on the brand’s social media sites:

csx_facebook_intermodals

 

Carl and Mike discuss their intermodal relationship in this installment of #TheIntermodals. http://t.co/qIw84gpPc4 pic.twitter.com/759jTJUSsY

— CSX (@CSX) June 30, 2015

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Customer & Digital ExperienceMarketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.