Cute Kids Tell Bad Dad Jokes In Social Campaign For Appliance & Electronics Brand
The regional retailer employs corny humor and adorable children to connect with Father's Day gift givers.
Just in time for Father’s Day, appliance and electronics brand hhgregg, also known as Gregg Appliances, is out with #JokesFromDad, a social media campaign which encourages people to share their own Dad jokes. But only if they are bad.
The regional brand, with help from BLASTmedia, rounded up a bunch of kids — because, after all, kids appeal to everyone — dressed them like dads and had them tell really lame jokes for a video:
The video directs viewers to hhgregg.com/dad where, yes, you can shop for gifts for dad but also click on some kids — dressed like dads — to share tweets pre-populated with even more lame dad jokes. The tweet contains the first part of the joke and the image contains the punchline.
— Steve Hall (@stevehall) June 11, 2015
The company is promoting the effort on its Facebook and Twitter presences:
— hhgregg (@hhgregg) June 11, 2015
— hhgregg (@hhgregg) June 12, 2015
Of the approach, hhgregg Digital Marketing Manager Andrew Vitale told MediaPost:[blockquote]“Dad jokes are a part of family life, and it’s a unique twist on a Father’s Day promotion. We thought we’d create something unique for it.”[/blockquote]