Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness.
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Touting the importance of using 100 percent virgin, yet experienced, agaves to makes its tequila, Hornitos has launched #NotJustAnyAgaves, a social media-based campaign which encourages people to follow the adventures of its agave character across social media during the summer.
Working with The Community, the brand created two launch videos which introduce us to the Hornitos agave. In one video, he’s driving across the desert in an old convertible with a woman. In another, that same woman gives the agave a kiss prior to it jumping out of an airplane to go skydiving.
The continuing journey is housed on a Tumblr site. On the site, visitors can find the videos as well as other campaign-centric imagery that will be added daily:
The campaign can be found on Instagram as well:
[instagram]https://instagram.com/p/5stgK2sbRr/embed/[/instagram]
And the brand is making full use of its presence on Twitter and Facebook with campaign-centric image headers and posts:
Never be afraid to learn something new. Like how to pilot a plane that you're skydiving from. #NotJustAnyAgaves pic.twitter.com/fjRNXHuf7s
— Hornitos® Tequila (@HornitosTequila) August 3, 2015
The courageous always land on their feet. Even when they're strapped to someone else's feet. #NotJustAnyAgaves pic.twitter.com/sSdKHNANKw
— Hornitos® Tequila (@HornitosTequila) August 2, 2015
There’s nothing like the feeling of wind in your face. Even if you don’t have ⁰ a face. #NotJustAnyAgaves pic.twitter.com/6Xa3TNodr4
— Hornitos® Tequila (@HornitosTequila) August 1, 2015
If it’s scary, it’s probably worth doing. At least, that’s what we told our agaves. #NotJustAnyAgaveshttps://t.co/ONsLPbHM6U
— Hornitos® Tequila (@HornitosTequila) July 31, 2015
The campaign has achieved several thousand likes and several hundred shares across Facebook, Instagram and Twitter.
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Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.
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