Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers”
Luxury automaker Lexus promotes "innovation" by featuring inspiring original media via its L/Studio Project.
Working with Above Average, Lexus is out with some content marketing craziness created by and featuring Saturday Night Live’s James Anderson and Paula Pell.
The pair have created an eight-episode second season of their witty Hudson Valley Ballers Web series. The series, hosted on Lexus-branded broadband channel L/Studio, is a super-quirky look at the lives of Anderson and Pell after they have been (sort of) fired from their jobs and decide to open a bed and breakfast, The Embarrassed Lamb BnB, in Hudson Valley.
Making appearances in the eight episodes — directed by Silas Howard — are Rachel Dratch, Alex Karpovsky, Greta Lee, Cecily Strong, Mickey Sumner, Natasha Lyonne, Lena Dunham and others. I guess now we know why Lyonne took a break from Orange Is The New Black.
Four of the eight episodes are available now, with the four remaining episodes to be released in early August.
The series is Lexus-branded only in the sense that it resides on Lexus’ L/Studio and YouTube channel, with a mention in the credits. From the L/Studio website:
Lexus has always been inspired by finding unique ways to look at the world: searching, discovering and studying until we find the unexpected approach that gives rise to innovation. This exploration compels us to look beyond automobiles, to study nature and observe people as they move through the world.
L/Studio is an eclectic collection of unique perspectives meant to inspire you. We’ve chosen surprising, intelligent and original work from the worlds of art, culture, design, science, entertainment, architecture and beyond. We hope that what you find at L Studio will spark new ideas and help you innovate in your own way.
Lexus is not promoting the series through its social channels.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.