Simon Penson is Managing Director and Founder of Zazzle Media, a UK based data-informed, content led digital marketing agency quickly earning a reputation as a global authority on "content marketing".
Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform. But, what does this mean for marketers, and how can we take advantage? In essence, the hashtag functionality is generally as you’d […]
Creating great content has long been the only true way of creating long-term audiences of value. If we look back at the history of mass media, a certain process has played out time and time again. Print, radio and television have followed the same path from the original obsession with technology to the eventual love […]