Best Practices For Image Ads On The Google Display Network
Creating image ads can be expensive and time consuming, so get your strategy and plans in place before taking action.
Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Periscopix, a Merkle Company. In her six years at the company, she has acquired specialist knowledge across both the AdWords and Bing/Yahoo platforms. She has managed accounts across a range of sectors with specializations in retail and ecommerce and currently manages a division of search account managers. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014, was nominated for Women in Search 2015, and has spoken at SMX London, SMX East & Internet World as well as being a regular contributor to the Search Engine Land blog.
Creating image ads can be expensive and time consuming, so get your strategy and plans in place before taking action.Rebekah Schelfhout | Sep 16, 2014 at 12:16 pm ET
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The […]Rebekah Schelfhout | May 27, 2014 at 11:35 am ET