How marketers can finally bring the ‘personal’ to personalization
Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.
Peter founded Stackla in 2012 after a gradual career evolution from online journalist to product manager. He carries a Bachelor of Arts in Media and Communications and built his understanding of the power of content during his time as Sports Editor for Macquarie Radio Network. He managed the National Rugby League’s digital product offering via rights holder Telstra and was dragged off the slopes of Mt. Kilimanjaro (literally) by Damien to embark on an even more exciting adventure with Stackla.