Why it’s time to say goodbye to the ‘r’ in influencer
Contributor Paul Kontonis believes marketers need to move past the term "influencer marketing" and instead embrace change and implement the six phases of influence marketing.
Paul Kontonis is Chief Marketing Officer at WHOSAY, the leading influencer marketing and media company. In this role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Kontonis is a 20-year digital media veteran with an industry leading expertise in the business, marketing, programming, cross-platform video distribution and monetization of original digital content. Formerly, Kontonis served as Chief Marketing and Communications Officer at Digiday Media, managing across the media brands of Digiday, Glossy and Tradestreaming. Prior to Digiday, Kontonis served as Senior Vice President, Strategy at CollectiveDigital Studio, a multi-platform digital entertainment company and multi-channel network (MCN). Before Collective Digital Studio, Kontonis was Vice President, GroupDirector, Brand Content at Digitas, where he helped establish the Digital Content NewFronts. Kontonis is also President of the Global Online Video Association, an industry trade group representing media networks and video platforms.
Contributor Paul Kontonis believes marketers need to move past the term "influencer marketing" and instead embrace change and implement the six phases of influence marketing.Paul Kontonis | Apr 10, 2017 at 10:13 am ET