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As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
Maybe the idea of an ad-free social media platform isn't pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.
We've all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and what content marketers should consider before putting their thoughts into words.
Attention, marketers! If it's unsolicited, irrelevant email, it's spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge.
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy.
Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods.
Columnist Patrick Armitage takes a look at the trends reshaping content marketing and what the move toward third-party distribution platforms means for marketers.
Is content marketing doomed to go the way of the traditional agency model? Not if we align our priorities with those of our customers, says columnist Patrick Armitage.
Columnist Patrick Armitage believes Louis C.K. is a great marketer not just because the comic violates every rule in email marketing, but because he knows exactly what his audience needs.
What's hot and what's not? Columnist Patrick Armitage urges marketers not to get caught up in trends and outlines four marketing basics that are here to stay.
How should your content team react — or not react — on social media after a tragedy? Columnist Patrick Armitage shares some insights from BlogMutt CEO Scott Yates.
Don’t underestimate the value of a quick win. Columnist Patrick Armitage outlines five quick and easy things you should be doing to improve your motivation and marketing expertise.
The digital landscape is changing -- and so must our content marketing strategy. Columnist Patrick Armitage discusses how content marketers can adapt to the mobile revolution.
It's time for you to be more strategic — but what does that really mean? Columnist Patrick Armitage gets into the nitty-gritty of what it means to be strategic and outlines a list of habits that every strategic marketer should adopt.
There's no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it's time for marketers to stop the deluge and instead raise the creative bar.
In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content.
Who's the hero of your company's story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the company or the product.