Or Shani

Or Shani is CEO and founder of Adgorithms, which combines the power of machine learning and artificial intelligence (AI) to maximize returns on ad campaigns. He is a seasoned online advertising professional with deep experience in programmatic buying and predictive analysis.

Performance

How To Create Hands-Off Display Campaigns That Deliver Results

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy. For instance, what combination of audience demographics, gender, geographic location, occupation, interests and age range will deliver the most impressions? And, […]