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Nichola Stott's latest articles
Which Google Business Profile metrics matter most in multi-location competitive research?
Pinpoint exactly which metrics matter in managing multi-location Google Business Profiles.
How to protect your local business enterprise from review removal scams
Train your staff to protect your Google Business Profile from scammers and extortionists—and keep a strong grasp over your online reputation.
Google test doubles down on the priority of your review content
Learn more about a new UGC experiment in running in Google Business Profiles.
Customer experience: how to make enterprise doors authentically different
Sponsored by Semrush, written by Miriam Ellis, edited by Nichola Stott Last year, Semrush published a terrific roundup of 65 customer retention statistics, two of which really caught my eye in thinking about perennial problems faced in implementing local SEO for large local enterprises: These are substantial statistics which highlight how significant money can be both saved and […]
Why your local enterprise’s best PR team is unpaid
Take organic PR to the next level by putting UGC at the core of your marketing strategy.
A guide to ecommerce analytics to drive business growth
Learn from industry experts how to analyze data and improve your business outcomes effectively.
How to become an affiliate marketer in 7 simple steps
Affiliate marketers earn by promoting other companies' products or services. Learn how to become one.
Ecommerce architecture: Definition, importance, and best practices
Learn what ecommerce architecture is, its key components, and the best implementation practices.
Semrush Coupon & Discount Code: Exclusive MarTech Offer
Use our exclusive Semrush coupon to test drive the complete marketing analytics platform with our extended 14-day trial. Plus save 17% on annual plans.
The anatomy of marketing funnel automation
Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for maximum efficiency and scalability.
URL parameters: The martech marketer’s guide to optimization
Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.
