There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus.
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.Mona Elesseily | Oct 7, 2016 at 1:45 pm ET
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.Mona Elesseily | Jun 17, 2016 at 10:55 am ET
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google's innovations in this area and how they might be expanded in the future.Mona Elesseily | Apr 22, 2016 at 12:05 pm ET
Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your campaigns.Mona Elesseily | Nov 5, 2015 at 9:20 am ET
Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day. As there are many elements […]Mona Elesseily | Jan 2, 2014 at 9:00 am ET