Tips for using the new Google Ads interface
There's more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus.
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Mona Elesseily's latest articles
5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Why video needs to be part of your paid advertising strategy
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.
Better in-store attribution is here
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google's innovations in this area and how they might be expanded in the future.
3 upcoming trends in paid search
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
Targeting On Google’s Display Network (GDN): The Lowdown On Layering
Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your campaigns.
Getting Online Video Ads Right!
Videos ads are growing in popularity, and knowing how to do them right is an essential skill for any marketer.
How To Create Fatigue-Proof Retargeting Ads
Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day. As there are many elements […]