3 ways B2B marketers can use generative AI
Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Michael Brito has been building brands online since Al Gore invented the Internet. He’s currently the Head of Global Analytics for Zeno Group. He’s active on LinkedIn and Twitter and frequently shares his insights on his digital marketing blog.
Here's how to incorporate generative AI into your keyword research, content creation and data analysis efforts.
Michael Brito | Apr 28, 2023 at 9:38 am ETInvesting in the right marketing talent, tools and processes helps organizations keep up with the competition.
Michael Brito | Mar 27, 2023 at 10:05 am ETThink outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
Michael Brito | Feb 22, 2023 at 1:34 pm ETSet up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Michael Brito | Jan 26, 2023 at 9:16 am ETThere are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.
Michael Brito | Jul 16, 2018 at 4:03 pm ETContributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.
Michael Brito | Jun 18, 2018 at 11:39 am ETThink influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets.
Michael Brito | May 21, 2018 at 12:36 pm ET