First you thought your brand dollars were safe… then fake news happened
Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.
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Melody Gambino's latest articles
Actionable AI: Data science meets social science
Artificial intelligence isn't just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.
All-you-can-eat data deal coming to a programmatic market near you
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.
The path to programmatic peace
On the heels of studies that highlight a lack of transparency in digital advertising, columnist Melody Gambino points to the way forward and how we can rebuild trust in the programmatic world.
Will personal marketing become the new mantra for political campaigns?
As the 2016 presidential election draws ever closer, columnist Melody Gambino has some advice for the Republican and Democratic parties on data-driven marketing and how it could benefit their campaigns.
How live audiences in real-time marketing are key to programmatic success
Columnist Melody Gambino believes it's time for brands to stop annoying consumers with bad retargeting, and instead drive engagement with live, always-fresh audience insights.
The War On Bots: No Time For Doom & Gloom
On the heels of a bot fraud study from White Opps and the ANA, columnist Melody Gambino takes a look at how to fight back and reduce the impact of fraudsters.
Programmatic’s New Tenants: Brand Marketers
Programmatic isn't just for performance marketers. Columnist Melody Gambino explains why branding dollars are shifting to programmatic.
The Golden Path To Programmatic Premium
Looking for premium programmatic success? Columnist Melody Gambino outlines the steps brands and publishers need to take to create an engaging premium programmatic environment.
5 Steps To Jump-Starting Your Programmatic Strategy
How do you unleash the benefits of programmatic advertising? Columnist Melody Gambino offers some key steps to get you started.
Finding Creativity In The Age Of Programmatic
Despite the naysayers, programmatic doesn't have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand.