Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.
About Melody Gambino
Melody Gambino is the Director of Marketing at Grapeshot (@GrapeshotRTB), helping the Advanced Keyword Technology provider raise the bar in their US marketing efforts. She has worked for some of the largest and smallest companies in the US, and helped develop and execute cohesive digital marketing programs. Melody currently sits on leadership teams for the NY chapter of Women in Wireless and 212 Interactive Media. She is a Johnson & Wales University alumna and currently resides in Cobble Hill, Brooklyn.
Melody Gambino's latest articles
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.Melody Gambino | Aug 30, 2016 at 10:00 am ET
As the 2016 presidential election draws ever closer, columnist Melody Gambino has some advice for the Republican and Democratic parties on data-driven marketing and how it could benefit their campaigns.Melody Gambino | May 10, 2016 at 10:08 am ET
Columnist Melody Gambino believes it's time for brands to stop annoying consumers with bad retargeting, and instead drive engagement with live, always-fresh audience insights.Melody Gambino | Mar 15, 2016 at 10:57 am ET
How do you unleash the benefits of programmatic advertising? Columnist Melody Gambino offers some key steps to get you started.Melody Gambino | Jun 26, 2015 at 10:15 am ET