Contributor

Matt Zilli

About Matt Zilli

Matt is Marketo’s chief customer officer, overseeing Customer Success and Global Enablement. He previously served as Marketo’s interim chief marketing officer and group vice president of Product and Solution Marketing. Before joining Marketo in 2013, Matt helped launch LineStream Technologies as the vice president of Marketing. Previously, he spent time at Texas Instruments and Rovi corporation, where he held positions in sales, marketing, business development, and product management. Matt holds a B.S. in Computer Science from Santa Clara University and an MBA from UC Berkeley's Haas School of Business.

Matt Zilli's latest articles

Marketing management

5 key characteristics that enable companies to cultivate customer advocates

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.

Matt Zilli | Aug 7, 2018 at 3:03 pm ET

Marketing management

How to build a fearless marketing team

As a CMO or marketing leader, you can't go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a team.

Matt Zilli | Apr 26, 2018 at 9:52 am ET

Marketing management

Overcoming marketing’s 5 deadly fears

To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.

Matt Zilli | Mar 22, 2018 at 12:55 pm ET

Customer experience

The power of shared beliefs: Market what you believe, not only what you do

Rather than focusing on your products or services, contributor Matt Zilli suggests you'll be most successful if you demonstrate to customers that you share their values.

Matt Zilli | Feb 12, 2018 at 12:14 pm ET

Marketing management

Three things marketers must do to better serve customers in 2018

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

Matt Zilli | Dec 29, 2017 at 2:34 pm ET

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Marketing operations (MOps)

Marketing AI: It’s time for trust and transparency

If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now.

Matt Zilli | Nov 3, 2017 at 5:01 pm ET