5 key characteristics that enable companies to cultivate customer advocates
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.
Matt is Marketo’s chief customer officer, overseeing Customer Success and Global Enablement. He previously served as Marketo’s interim chief marketing officer and group vice president of Product and Solution Marketing. Before joining Marketo in 2013, Matt helped launch LineStream Technologies as the vice president of Marketing. Previously, he spent time at Texas Instruments and Rovi corporation, where he held positions in sales, marketing, business development, and product management. Matt holds a B.S. in Computer Science from Santa Clara University and an MBA from UC Berkeley's Haas School of Business.
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.Matt Zilli | Aug 7, 2018 at 3:03 pm ET
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Rather than focusing on your products or services, contributor Matt Zilli suggests you'll be most successful if you demonstrate to customers that you share their values.Matt Zilli | Feb 12, 2018 at 12:14 pm ET
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