Email marketing is dying: 3 actions to help it survive (and thrive)
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
Matt Moorut is a Director-level analyst for Gartner for Marketers, based in London, UK. He is the KI Leader for the Industry Marketing Strategy and Execution KI in the marketing practice and serves as the marketing officer and multichannel marketing track manager for Symposium.
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
Matt Moorut | May 24, 2023 at 11:01 am ET