Email shines even brighter with Gmail and Google Wallet
Contributor Matt McGowan explains why Google's announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.
Matt McGowan has been in digital marketing for over 20 years, working alongside many of the world's leading brands, agencies, and technology pioneers. Matt is currently President at Adestra. Prior to this position, Matt was Head of Strategy for the Americas ad agency business at Google and YouTube. In this role, he worked with the leadership and executive teams at the Big 6 advertising holding companies. Matt also served as Managing Director at Incisive Media, a leading global media company. With a strong background in corporate strategy, Matt is an active advisor and board member at various AdTech and MarTech companies. In June of 2013, Matt was named a DMA & Marketing Edge Rising Star.