Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour
Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move.
Matt Crush is the general manager of retail for Resonate. He is responsible for enabling retailers and ecommerce companies to develop, improve and execute omnichannel marketing strategies. Working with everyone from large legacy companies to fast-growing disruptors, he helps brands more efficiently acquire customers, conquest competitors’ customers and create deep emotional bonds to drive customer loyalty.