The key to sustaining brand relevance? Continuous transformation
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly.
Mark Tiainen is the VP of digital strategy at Rangle.io. Mark is responsible for growing the company’s existing strategy practice to unlock clients’ potential innovation and deliver innovative products, as well as position Rangle as a global leader in digital strategy. Mark joined Rangle with 20-plus years of experience working with Fortune 500 brands such as McDonald’s, Pepsi, Suncor and Manulife.