Manu Mathew

Manu Mathew is the Co-Founder & Chief Executive Officer of Visual IQ®, maker of IQ Intelligence Suite™ of cross channel marketing intelligence software products recognize opportunities for optimization hidden in marketing performance data.

Performance

Improve Your Search Marketing Campaigns With Touchpoint Analysis

A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each individual has […]

Data

Can Online Marketers Lead The Charge For Analytics & Attribution?

A fairly large contingent of my colleagues attended the recent Masters of Marketing annual conference in Phoenix held by the Association of National Advertisers. For three days, 1700+ manager, director and C-level marketers from most of the county’s largest brands, as well as folks from many of the top ad agencies networked, shared and braved […]