What we can learn from the recent KFC debacle in Britain
Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the global brand.
Malcolm Cox is CMO of Grapeshot, a role he took on after gaining experience in the media, music and agency worlds. Malcolm spent thirteen years working with music and media company Emap, where he created the Magic brand and launched Kiss -- both radio stations -- and reinvigorated weekly music magazine Kerrang! After Emap, Malcolm founded brand activation agency Naked Lunch. Here he created award-winning work for Sony, Nokia, Kickers, IKEA and Nike, staying on at the Naked Group as a director after selling the agency in 2008.
Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the global brand.Malcolm Cox | Mar 13, 2018 at 1:45 pm ET
It's the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility.Malcolm Cox | Jan 16, 2018 at 12:31 pm ET
Columnist Malcolm Cox believes the EU's impending GDPR rules represent an opportunity for marketers to refocus on the quality of content and restore consumer trust.Malcolm Cox | Nov 21, 2017 at 12:23 pm ET
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.Malcolm Cox | Sep 28, 2017 at 2:41 pm ET
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.Malcolm Cox | Sep 27, 2017 at 10:01 am ET
Being late to the martech space has its advantages. Besides learning from the industry's experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages.Malcolm Cox | Aug 2, 2017 at 3:02 pm ET
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer's best friend, helping to target consumers as they're actively considering what to purchase.Malcolm Cox | Jun 6, 2017 at 9:53 am ET
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique "point of view" across the right outlets.Malcolm Cox | Apr 11, 2017 at 11:31 am ET
As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.Malcolm Cox | Feb 20, 2017 at 9:58 am ET