There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you're getting the most out of your customer feedback programs.
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.Loretta Jones | Dec 12, 2016 at 1:20 pm ET
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.Loretta Jones | Aug 12, 2016 at 10:03 am ET
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.Loretta Jones | Jun 17, 2016 at 9:46 am ET
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools.Loretta Jones | Jan 29, 2016 at 9:07 am ET
It's no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first.Loretta Jones | Dec 4, 2015 at 10:13 am ET