Lionel White

Lionel White is VP of Technology Operations at Magnetic, and is responsible for spearheading the company’s infrastructure, QA and technology operations.

Experience

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet? It’s tough to imagine accomplishing even the simplest of tasks, especially when it comes to buying and selling goods. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products. […]

Experience

Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?

Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to […]

Experience

The Mobile Makeover Of Digital Marketing

As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as […]

Experience

Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?

Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of National Advertisers (ANA) and Nielsen recently reported that in just three years’ time, nearly half of all media campaigns are expected to take on multi-screen strategies. In this study and in […]

Experience

Mobile Trends By The Numbers, Just In Time For The Holidays

Mobile is on the minds of brands and consumers everywhere. Innumerable stats point to the rise of mobile and the subsequent changes in consumer behavior. Consumers are quickly re-shaping the way brands connect to their audiences as they take hold of the multi-screen world. With the holiday season just around the corner and a new […]

Performance

Display Is The New Search: A Familiar Battle With Fraud

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is […]

Performance

The Keys To A Successful Holiday Season: Data And Retargeting

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays. According to Google’s Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today’s shoppers utilize various online and […]