When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what's coming next.
Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands.
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens.
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens.