As Head of Creative, Les Seifer leads Tremor Video's in-house Creative Studio. His team brings creative video intelligence to media campaigns, combining leading-edge advanced creative with unique data and insights. His creative roots run deep outside the office. As a painter, his artwork has been displayed in galleries and museums across the country.
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what's coming next.
Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands.
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens.
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens.