Taking the ‘stuff’ out of credential stuffing
Marketers can help secure accounts with multi-factor authentication because it's likely attackers will turn it on and make it harder to recover from a takeover.
Contributor
Len Shneyder's latest articles
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel.
Lessons from 2019’s holiday email sending (hint: mobile dominated)
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals.
What you need to know about mobile engagement in 2020
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing it.
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected.
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected.
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance.
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance.
It’s time to restore identity and trust to digital communications
Innovation to identify legitimate senders and eliminate bad actors are part of today's technology complexities in need of industry-wide cooperation.
During summer holidays, focus may change but email is still email
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal.
A marketer’s guide to the California Consumer Privacy Act
Marketers should focus on the toughest privacy frameworks and try to work toward multi-jurisdictional compliance to demonstrate goodwill toward becoming compliant.
A marketer’s guide to the California Consumer Privacy Act
Marketers should focus on the toughest privacy frameworks and try to work toward multi-jurisdictional compliance to demonstrate goodwill toward becoming compliant.
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business.
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and devices.
Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport.
Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.
Email’s humble beginnings and the birth of tracking pixels
Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail client.
How to make your emails shine bright during ‘Gray November’
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.
Why nothing matters more than your email’s subject line
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.
Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged.
Unlocking the full potential of transactional emails
Columnist Len Shneyder advises marketers how to get the most out of their transactional emails without stepping over the line.
The spirit vs. the letter of the email law & the bits in between
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations.
Hey, email marketers — Take a load off and embrace automation
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.
Email: The oft-overlooked backbone of successful content marketing & SEO
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.
B2B emails: To HTML or not to HTML?
Contributor Len Shneyder settles the question once and for all.
Let customers drive email’s cadence
Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much.
3 brands that do email marketing right
Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.
Email in 2017: Dying platform or still a worthy investment?
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.
The future of email marketing is already here
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead.