Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged.
Columnist Len Shneyder advises marketers how to get the most out of their transactional emails without stepping over the line.Len Shneyder | Aug 14, 2018 at 1:29 pm ET
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations.Len Shneyder | Jul 13, 2018 at 11:13 am ET
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.Len Shneyder | Jun 14, 2018 at 11:46 am ET
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.Len Shneyder | May 24, 2018 at 1:14 pm ET
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.Len Shneyder | Mar 17, 2017 at 12:03 pm ET