Is attribution dead? The answer is yes and no
Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights.
Larry Cohen, SVP of Performance Analytics at Reprise, has over 15 years of experience leading in analytics, pricing, marketing and business intelligence functions. Through his experience with several Fortune 100 clients, and across several verticals such as retail, agency, ad-tech and hospitality, he has created and led data-driven teams that generated incremental revenue through analysis.