You need to master data privacy, security and consumer trust to succeed in 2020
In executing your 2020 digital strategy, focus on delivering convenience, insights and digital integrity to your prospects and customers.
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Kristina Podnar's latest articles
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business' bottom line.
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you.
Sustainable digital marketing in today’s privacy-conscious world
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech East.
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction.
Why CMOs should care about digital policies
We need to develop and socialize digital policies to guide the C-suite and keep our brand's reputation safe from careless distractions.