Contributor

Kristie Colby

About Kristie Colby

Kristie Colby is the Executive Director of Client Accounts at SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency. Kristie entered the search industry in 2002 and joined the SmartSearch team in January of 2009. Early in her career, she developed an expertise in online travel and, in the years since, Kristie has worked with clients in a variety of industries on local and national levels including Berkshire Hathaway, Bernstein Rein, Career Education Corporation (Le Cordon Bleu North American schools), LifeSize (a Division of Logitech), Confio Software and QAD. She is a football fanatic, cooking enthusiast and recently took up the challenge of climbing Colorado Fourteeners.

Kristie Colby's latest articles

Marketing technology

Tips for measuring marketing impact to prove ROI

Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.

Kristie Colby | Mar 26, 2018 at 10:20 am ET

Marketing operations (MOps)

B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization's ABM capabilities.

Kristie Colby | Feb 27, 2017 at 1:00 pm ET

Performance marketing

Beyond last-click attribution: Other success metrics you should be tracking

Conversions are an important success metric, but they don't tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account.

Kristie Colby | Mar 25, 2016 at 9:53 am ET