Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization's ABM capabilities.Kristie Colby | Feb 27, 2017 at 1:00 pm ET
Conversions are an important success metric, but they don't tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account.Kristie Colby | Mar 25, 2016 at 9:53 am ET